Founded in the year 2007, Options Media Private Limited (OMPL) is a leading digital, media and entertainment company based in Chennai, India. Our expertise lies in creating highly engaging vernacular content for various digital platforms.
Our mission is to inspire, entertain, and inform through our productions with high-quality content that resonates with diverse audiences. We specialize in bringing unique stories to life through various media platforms, including digital media and advertising. We strive to push the boundaries of creativity and innovation, ensuring that every project we undertake is a testament to our commitment to excellence.
OMPL’s flagship brand is JFW which is a digital content brand focusing on lifestyle and entertainment for the South Indian women globally.

Brand JFW

JFW is dedicated to creating compelling and impactful content through passionate storytelling. JFW has a strong presence across various digital platforms and owns and produces large scale IP properties.
With a monthly audience of 20 million and garnering over 8 million video views JFW is the only platform in the South Indian Market that boasts a demographic of over 70% women audience.

JFW Productions

Our production house is the heart of our creative endeavors. We handle all aspects of production, from concept development and scriptwriting to filming and post- production. We particularly specialise in branded content for the South Indian market. We utilise our extensive talent network and access to artists and influencers to execute numerous brand campaigns, including digital films, web series, influencer campaigns, and social media content.

Our Team

Our team is comprised of industry professionals with a wealth of experience in media and production. We also work closely with a wide network of skilled directors, cinematographers, music directors, etc. where each member plays a crucial role in bringing stories to life. We are united by a shared passion for storytelling and a commitment to excellence.